To build closer relationships between people, nature and bicycles
Over the past 90 years, Shimano established as the world’s leading manufacturer of bike components thanks to their record for outstanding innovation and reliability in all conditions. The functionality and quality of our products is always the base
and that is where we are famous for.
In 1921, Shozaburo Shimano set up the Shimano Iron Works and started producing bicycle freewheels. Within a decade, they were producing 30,000 single-speed freewheels a year and had already gained a reputation for quality by offering two free replacements
in the event of product failure.
In response to surging demand for global environmental preservation, bicycles now attract attention as the most eco-friendly means of transport. We at Shimano are dedicated to supply high-quality and high-performance components for different types of
bicycles made in various countries and regions of the world, ranging from bicycles for the world’s top racers to daily users.
YouTube: Shimano Race TV
MAPEI has been the Main Sponsor of the UCI Road World Championships since 2008.
MAPEI and cycling share a long and rich history. The Italian manufacturer of adhesives and building products sponsored its own team from 1993 to 2002. MAPEI were also involved in several UCI Mountain Bike & Trials and Cyclo-cross World Championships.
Through its research center – Mapei Sport, Mapei group supported the UCI World Cycling Center when it was first launched in 2002.
Telenet / Play Sports
Title Sponsor of the Telenet UCI Cyclo-cross World Cup
The UCI and Play Sports (Telenet) believe that passionate fans make for spectacular sporting events. That is why we are leaving no stone unturned to give the fans a unique cyclo-cross experience: Play Sports (Telenet) covers cyclo-cross races like they’ve
never been covered before.
Play Sports offers live cyclo-cross coverage with expert commentary as well as new and innovative camera angles. All this is available on multiple channels. In addition, fans can enjoy other sports such as national and international soccer, hockey, volleyball,
basketball, Formula one and golf. What’s more, you also get exclusive behind-the-scenes footage, interviews, analyses and other interesting sports programmes. Thanks to Replay TV all the action remains available for up to seven days after the
event. To top it all off, the new Play Sports app and website bring a whole new dimension to sports viewing.
Exclusive camera sponsor of the UCI Mountain Bike World Cup
GoPro is transforming the way people visually capture and share their lives, adding an exciting dimension to the series coverage with unique viewpoints of the world’s best mountain bike athletes. What began as an idea to help athletes
self-document themselves engaged in their sport, GoPro has become a standard for how people capture themselves engaged in their interests, whatever they may be. From extreme to mainstream, professional to consumer, GoPro enables
the world to capture and share its passion in the form of immersive and engaging content
GoPro is excited to meet two-wheel fans around the globe at the UCI events!