Promoting health and happiness through the enjoyment of nature and the world around us.
Throughout the last century Shimano has established itself as the world’s leading manufacturer of bicycle components thanks to its record of outstanding innovation and product reliability. The functionality and quality of Shimano products is widely recognized by consumers, bicycle shop mechanics and manufacturers alike.
Shimano’s founded Shozaburo Shimano set up the Shimano Iron Works in 1921 to produce bicycle freewheels. Within a decade Shimano was producing 30,000 single-speed freewheels a year, going from strength to strength ever since.
In recent times demand for bicycles has surged as consumers look to combat health concerns, environmental matters and transportation issues, as well as achieving sporting success or fitness goals. Shimano is dedicated to supplying high-quality and high-performance components to all bicycle users across the world, covering everyone from the world’s top bicycle racers to daily bicycle users.
YouTube: Shimano Race TV
MAPEI has been the Main Sponsor of the UCI Road World Championships since 2008.
MAPEI and cycling share a long and rich history. The Italian manufacturer of adhesives and building products sponsored its own team from 1993 to 2002. MAPEI were also involved in several UCI Mountain Bike & Trials and Cyclo-cross World Championships.
Through its research center – Mapei Sport, Mapei group supported the UCI World Cycling Center when it was first launched in 2002.
Since 2018, Mercedes-Benz has been the Title Sponsor of the UCI Mountain Bike World Cup and Presenting Sponsor of the UCI Mountain Bike World Championships.
With their selection of premium van models, Mercedes-Benz is the perfect mobility partner for all mountain bikers.
Exclusive camera sponsor of the UCI Mountain Bike World Cup
GoPro is transforming the way people visually capture and share their lives, adding an exciting dimension to the series coverage with unique viewpoints of the world’s best mountain bike athletes. What began as an idea to help athletes
self-document themselves engaged in their sport, GoPro has become a standard for how people capture themselves engaged in their interests, whatever they may be.
From extreme to mainstream, professional to consumer, GoPro enables
the world to capture and share its passion in the form of immersive and engaging content
GoPro is excited to meet two-wheel fans around the globe at the UCI events!
Mitas is a well-established bike tyre and tube brand manufactured in the Czech Republic.
Mitas is part of Swedish “Trelleborg Group” and their knowledge and expertise in developing the most adequate tyres and tubes have earned them the trust of many very top riders on the mountain bike, road and BMX circuits over the years.
Mitas offers a wide range of tyres and tubes for all types of weather and terrain.
Established in 1975 and headquartered in Southern California, Oakley is one of the leading product design and sport performance brands in the world.
Oakley is one of the most iconic and inimitable brands on the market, with products that world-class athletes around the globe depend on to compete at the highest level possible.
Oakley is known for its PRIZM™ Lens Technology which is a revolution in lens optics built on decades of color science research. Prizm™ lenses provide unprecedented control of light transmission resulting in colors precisely tuned to maximize contrast and enhance visibility.