First UCI World Cycling Partner
Cycling is one of the sports that Tissot has been most involved in, as it has been associated with various cycling events for the past 50 years. Proud of its Swiss roots, Tissot first got involved with the UCI in 1995. Tissot became the first “UCI World Cycling Partner” in the history of the UCI in 2017. In that capacity, Tissot remains the exclusive Official Timekeeper of the UCI for the totality of its events and disciplines. As far as Track Cycling is concerned, Tissot has become the first ever title sponsor of the UCI Track World Cup and the first presenting sponsor of the UCI Track World Championships. In addition, Tissot will also be the presenting sponsor of all future attempts at UCI Hour Record. Tissot’s new status in track cycling responds perfectly to the disciplines requirements for reliability and innovation, which are essential in a discipline where the difference between victory and defeat can be fractions of seconds. Tissot will also provide its timing services for all of the World Championships of the UCI’s Olympic disciplines (road, track, mountain bike and BMX) as well as for all of the legs of the UCI Track World Cup and any future attempts at the UCI Hour Record.