The UCI and Mapei seal 3-year extension deal

Sep 23, 2019, 15:08 PM

On the occasion of 98th UCI Road World Championships in Yorkshire, Great Britain, the Union Cycliste Internationale (UCI) and Mapei are pleased to announce the renewal of their partnership for a three-year period, from 2020 to 2022.

This extension strengthens the ties between the international governing body of cycling and the Italian industry leader in adhesives and chemical products for building. Mapei will be the Main Partner for the next three editions of the UCI Road World Championships, in 2020 (Aigle-Martigny, Switzerland), 2021 (Flanders, Belgium) and 2022 (Wollongong, Australia).

Mapei’s close relationship with cycling dates back to the Italian group’s founder and former elite cyclist Rodolfo Squinzi. Giorgio Squinzi, his son and current President of the Mapei Group is also a big cycling fan. During the nineties, the firm sponsored a top-tier UCI team which collected over 600 wins in the professional peloton, including four UCI Road World Championships.

The partnership with the UCI started in 2008 in Varese (Italy) and this year’s Championships in Yorkshire mark the 11th anniversary of this collaboration. Mapei also supported the UCI World Cycling Centre, the Federation’s development and training centre, when it opened in 2002.  This partnership includes high visibility along the cycling routes and in the towns, Mapei’s logo on the support vehicles, exposure on digital platforms as well as comprehensive VIP hospitality opportunities.

UCI President David Lappartient said: “For 11 years now, Mapei has been part of our Championships. Our partner appears on arches, banners, vehicles … Their blue and white logo is closely associated with the imagery of our flagship event. This partnership extension is once again evidence of their trust and the appeal of our sport.”

Mapei Group President Giorgio Squinzi said: “We are pleased to renew our collaboration with the UCI for the next World Championships. The UCI is an esteemed partner with whom we share an important heritage that stems from our commitment and passion. For Mapei, cycling is not only a sport or a communication tool but reflects the values inherent in our company’s DNA which helped Mapei build its success: effort, constant team work and determination to meet new challenges.”

About the UCI
Founded in 1900 in Paris (France), the Union Cycliste Internationale (UCI) is the worldwide governing body for cycling. It develops and oversees cycling in all its forms, for all people: as a competitive sport, a healthy recreational activity, a means of transport, and also just for fun. The UCI manages and promotes the eight cycling disciplines: road, track, mountain bike, BMX Racing, BMX Freestyle, cyclo-cross, trials and indoor cycling. Five of these are featured on the Olympic Games programme (road, track, mountain bike, BMX Supercross and BMX Freestyle Park), two in the Paralympic Games (road and track) and four in the Youth Olympic Games (road, mountain bike, BMX Supercross and BMX Freestyle Park). For more information: www.uci.org

About Mapei
Founded in Milan in 1937, Mapei is today a global leader in the production of adhesives and chemical products for building. The Group now encompasses 89 subsidiaries and 83 production sites in over 36 countries across five continents. With 12% of its workforce and 5% of its annual turnover (€2.5 billion in 2018) dedicated to research and development - including 70% of investments dedicated to environmentally-friendly products - Mapei has always focused on innovation. In the world of sport, Mapei has been chosen by the largest organisational bodies such as the IOC, FIFA, and the UCI. For more information: http://www.mapei.com/