The Union Cycliste Internationale (UCI) is pleased to announce Alpecin, the hair care specialist company, as Official Supplier for the 2020 UCI Road World Championships, which will be held in Imola - Emilia-Romagna in Italy, from September 24 to 27.
Through this partnership, the German company deepens its ties with cycling. The company has a long history with the event that began at the 1969 UCI Road World Championships in Zolder, Belgium (video). Today, Alpecin has a strong presence in cycling through the UCI ProTeam Alpecin-Fenix led by Mathieu Van der Poel.
In addition, Alpecin and the UCI – through its Ride & Smile campaign – will collaborate on the Team Alpecin programme which offers the opportunity to a selected number of cycling enthusiasts to live the life of professional cyclists thanks to the provision of equipment, professional trainings and regular training gathering.
Eduard Doerrenberg, Managing Partner of Alpecin said: “Alpecin is very proud to be supporting the 2020 UCI Road world Championships. Cycling has been in our DNA for over 60 years whether it be through our sponsorship activities, our Team Alpecin programme or simply to deliver the best products for cyclists. It´s a great fit between the brand and the sport.”
“The arrival of Alpecin among the UCI partners is proof of the attractiveness of our events and in particular our World Championships”, declared UCI President David Lappartient. “The association of Alpecin with the rainbow jersey will reinforce the long-standing presence of our partner in cycling. We welcome the increased interest of a German brand in our sport.”
Founded in 1905, Dr. Wolff is a family-owned business in Bielefeld, Germany. The company’s cosmetic division has developed famous drugstore brands like Alcina, Linola, Biorepair, Plantur, and of course, Alpecin, the most prominent brand in our line-up. We do more than produce caffeine shampoo – we break taboos. We are guided by the principle that if there is a problem, Dr. Wolff has a solution. Our scientists are constantly looking for ways to improve our hair products and develop new ones. Alpecin is a line of premium men’s hair care products. Developed by top German scientist Dr. Adolf Klenk, our products were intended for men who wish to improve the appearance of fine, thin hair. Over the years, our product range has grown to include Alpecin Caffeine Liquid, Alpecin Double Effect Shampoo, and Alpecin Tuning Shampoo to meet the changing needs of men all over the world. But one thing has always stayed the same, and that is the uncompromising quality of all our products.
About the UCI
Founded in 1900 in Paris (France), the Union Cycliste Internationale (UCI) is the worldwide governing body for cycling. It develops and oversees cycling in all its forms, for all people: as a competitive sport, a healthy recreational activity, a means of transport, and also just for fun. The UCI manages and promotes the eight cycling disciplines: road, track, mountain bike, BMX Racing, BMX Freestyle, cyclo-cross, trials and indoor cycling. Five of these are featured on the Olympic Games programme (road, track, mountain bike, BMX Supercross and BMX Freestyle Park), two in the Paralympic Games (road and track) and four in the Youth Olympic Games (road, mountain bike, BMX Supercross and BMX Freestyle Park). For more information: www.uci.org
For more information
UCI Press Officer
+41 79 198 7047
Alpecin Partnership consultant