The UCI partners play a key role in financing and often in running the UCI events. In return, the UCI offers a number of global and tailored-made marketing solutions at events and throughout the year, ranging from naming rights, to advertising and product placement on site, on TV and on digital, to comprehensive VIP hospitality to CSR activities. Cycling fans are as diverse as our disciplines. As a result, the UCI partners can engage with them in many different ways via direct marketing opportunities. For more information about sponsorship opportunities, please email [email protected].
The UCI rainbow stripes are one of the most renowned and coveted marks in cycling and in sport in general. The rainbow colours represent the ultimate prize in cycling and are closely associated with the value of excellence.
They are registered with the World Intellectual Property Organisation and benefit from a worldwide protection. Their commercial use is strictly and exclusively reserved to the UCI and its authorised partners. For more information, please contact [email protected].