To build closer relationships between people, nature and bicycles
Over the past 90 years, Shimano established as the world’s leading manufacturer of bike components thanks to their record for outstanding innovation and reliability in all conditions. The functionality and quality of our products is always the base and that is where we are famous for.
In 1921, Shozaburo Shimano set up the Shimano Iron Works and started producing bicycle freewheels. Within a decade, they were producing 30,000 single-speed freewheels a year and had already gained a reputation for quality by offering two free replacements in the event of product failure.
In response to surging demand for global environmental preservation, bicycles now attract attention as the most eco-friendly means of transport. We at Shimano are dedicated to supply high-quality and high-performance components for different types of bicycles made in various countries and regions of the world, ranging from bicycles for the world’s top racers to daily users.
YouTube: Shimano Race TV
MAPEI has been the Main Sponsor of the UCI Road World Championships since 2008.
MAPEI and cycling share a long and rich history. The Italian manufacturer of adhesives and building products sponsored its own team from 1993 to 2002. MAPEI were also involved in several UCI Mountain Bike & Trials and Cyclo-cross World Championships. Through its research center – Mapei Sport, Mapei group supported the UCI World Cycling Center when it was first launched in 2002.
Since 2018, Mercedes-Benz has been the Title Sponsor of the UCI Mountain Bike World Cup and Presenting Sponsor of the UCI Mountain Bike World Championships.
With their selection of premium van models, Mercedes-Benz is the perfect mobility partner for all mountain bikers.
Exclusive camera sponsor of the UCI Mountain Bike World Cup
GoPro is transforming the way people visually capture and share their lives, adding an exciting dimension to the series coverage with unique viewpoints of the world’s best mountain bike athletes. What began as an idea to help athletes self-document themselves engaged in their sport, GoPro has become a standard for how people capture themselves engaged in their interests, whatever they may be.
From extreme to mainstream, professional to consumer, GoPro enables the world to capture and share its passion in the form of immersive and engaging content
GoPro is excited to meet two-wheel fans around the globe at the UCI events!
Mitas is a well-established bike tyre and tube brand manufactured in the Czech Republic.
Mitas is part of Swedish “Trelleborg Group” and their knowledge and expertise in developing the most adequate tyres and tubes have earned them the trust of many very top riders on the mountain bike, road and BMX circuits over the years.
Mitas offers a wide range of tyres and tubes for all types of weather and terrain.
Established in 1975 and headquartered in Southern California, Oakley is one of the leading product design and sport performance brands in the world.
Oakley is one of the most iconic and inimitable brands on the market, with products that world-class athletes around the globe depend on to compete at the highest level possible.
Oakley is known for its PRIZM™ Lens Technology which is a revolution in lens optics built on decades of color science research. Prizm™ lenses provide unprecedented control of light transmission resulting in colors precisely tuned to maximize contrast and enhance visibility.