The Union Cycliste Internationale (UCI) and Vittoria are delighted to announce a five-year partnership starting in 2021.
Vittoria will support the UCI Mountain Bike World Championships and the Mercedes-Benz UCI Mountain Bike World Cup as an Official Partner as well as the activities of the UCI World Cycling Centre and the UCI Solidarity programme until 2025.
Vittoria, one of the world’s leading manufacturers of bicycle tyres with an annual production of more than 7 million tyres and 900,000 high performance tubulars and cotton tyres, is establishing itself as a go-to brand for mountain bike lovers.
Thanks to a constant desire to innovate, coupled with significant research and development, Vittoria offers a wide range of tyres for riders of all levels, from casual to elite. Wishing to maintain leadership in technology and innovation, the company recently announced its decision to invest more than 10 M€ to create the first of its kind Bicycle Tyre Innovation Center with the Cycling Experience Park near its Italian headquarters.
Last September in Leogang (Austria), Frenchman Jordan Sarrou was crowned mountain bike cross-country Olympic UCI World Champion after a race using the Vittoria Graphene and four compound (4C) tyres.
The President of the UCI David Lappartient declared: “I am very pleased about the arrival of Vittoria among our Official Partners for mountain bike, one of our five Olympic disciplines. I also look forward to the support it will bring to the activities of the UCI World Cycling Centre, our training and education centre serving our solidarity programmes. Vittoria is one of cycling’s major historical brands and proposes high-quality products that have been appreciated by amateurs and professionals for decades. Its commitment alongside us for several years bears witness to the strong appeal of our events and at the same time will help us fulfill our mission of developing cycling throughout the world.”
President and CEO of Vittoria, Stijn Vriends, stated: “Being the Official Partner of the UCI’s mountain bike activities, and supporting the UCI World Cycling Centre and the UCI Solidarity programme in the next years represent major milestones for us. This is a great opportunity, not only to speed up our process to become a reference brand in the sport of mountain bike and its industry, but also to unite our efforts and convey the values of solidarity, sustainability and equality that UCI has in its agenda for the next years. I’m sure our fans and customers will be as delighted as we are.”
About the Union Cycliste Internationale (UCI)Founded in 1900, in Paris (France), the Union Cycliste Internationale (UCI) is the worldwide governing body for cycling. It develops and oversees cycling in all its forms and for all people as a competitive sport, a healthy recreational activity, a means of transport and also just for fun. The UCI manages and promotes eight cycling disciplines: road, track, mountain bike, BMX Racing, BMX Freestyle, cyclo-cross, trials and indoor cycling. The season-long UCI Mountain Bike World Cup and the UCI Mountain Bike World Championships were founded in the early 1990s, while the cross-country Olympic format has also been on the programme of the Olympic Games since 1996. Cross-country Olympic and downhill competitions take place across all continents for the world’s Elite and for amateur competitors across different age categories. More information at www.uci.org.About VittoriaVittoria is the world’s leading brand of performance bicycle tyres, known for its unique graphene-enhanced compounds and advanced cotton & nylon casings. Vittoria produces at its factories in Thailand and sells through subsidiaries in Asia, Europe and North America. With its global R&D capabilities, Vittoria develops bicycle tyres for all performance levels in road, off-road and urban use. Vittoria Group is owned by its managers and the investment fund Wise Equity. More information at www.vittoria.com.