The Union Cycliste Internationale (UCI) and Vittoria are pleased to announce the signing of a new two-year partnership, starting in 2024. Following a successful collaboration for both the UCI Mountain Bike World Cup and UCI Mountain Bike World Championships over the last three years, Vittoria will now reinforce its support to the UCI Mountain Bike World Championships by upgrading from Official Partner to Main Partner of the event.
This new partnership with the UCI represents a significant investment in establishing Vittoria as a key brand within the mountain bike community, particularly during the UCI Mountain Bike World Championships, the UCI's flagship annual event. The next edition will take place in Pal Arinsal, Andorra, from 28 August to 1 September.
UCI President David Lappartient stated: “Vittoria is a valuable partner of the UCI and cycling’s popular mountain bike discipline. I am delighted that Vittoria steps up its support of the UCI Mountain Bike World Championships as a Main Partner for the next two years. The Italian company’s presence will provide added value to this prestigious event that unites the best mountain bike athletes in the world.”
Chairman and CEO of Vittoria Stijn Vriends stated: “We are very pleased to intensify our partnership with the UCI for the mountain bike discipline at UCI Word Championship level. We have been working side-by-side with the UCI to support riders in variousdisciplines for many years and will continue to do that with enthusiasm!”
About the UCI
Founded on April 14, 1900, in Paris, France, the Union Cycliste Internationale (UCI) is the worldwide governing body for cycling. It develops and oversees cycling in all its forms and for all people: as a competitive sport, a healthy recreational activity, a means of transport, and also just for fun. The UCI manages and promotes the 11 cycling disciplines of road, track, mountain bike, BMX Racing, BMX Freestyle, cyclo-cross, trials, indoor cycling, cycling esports, gravel and snow bike. Five of these are featured on the Olympic Games programme (road, track, mountain bike, BMX Racing and BMX Freestyle), two in the Paralympic Games (road and track), and four in the Youth Olympic Games (road, mountain bike, BMX Racing and BMX Freestyle). For more information: www.uci.org.
About Vittoria
Vittoria is the world’s leading brand of performance bicycle tires & accessories. Renowned for pioneering graphene-enhanced compounds, cutting-edge cotton and nylon casings, and innovative tire inserts, Vittoria sets the standard for excellence. Operating from state-of-the-art facilities in Thailand, our products reach global enthusiasts through subsidiaries in Asia, Europe, and North America. With unparalleled research and development capabilities, Vittoria is dedicated to crafting bicycle tire systems that cater to diverse performance needs, spanning road, gravel, MTB, and urban applications. More information on vittoria.com.